the ask: I made a podcast for fun. Involving: full ideation, episode/content writing, recording, editing and producing, brand creation and design.

There was no better time than Halloween Night in 1994! This is the podcast that remembers all things Halloween in the '90's through pop culture, movies, history and some childhood nostalgia.

solution

A packaging design that utilizes the product photographed in a bed of lush ribbon, hinting at both holiday gifting and healthy hair. The ribbon color corresponds to the specific product line, helping to reinforce the Alterna Caviar color brand block on store shelves. A second photoshoot created additional imagery, building off of the original ribbon concept but with heavier holiday and winter themes.